Resume

Serial founder with $15M+ raised and $300M in transaction volume. Engineering roots, operator mindset.

New York, NYrob@rkmasiello.netLinkedInGitHub

Experience

Co-founder & CEO

Sova
2025 – Present
New York, NY
  • -Defining the thesis that Bitcoin liquidity should be accessible across all chains.
  • -Building the cross-chain infrastructure layer for native Bitcoin DeFi.
  • -Leading go-to-market strategy and ecosystem partnerships.
  • -Recruiting and scaling founding team across engineering and business.
  • -Positioning Sova at the center of emerging Bitcoin L2 and cross-chain narrative.
BitcoinDeFiCross-chain

Founder & CEO

Arcade.xyz
2021 – Present
New York, NY
  • -Identified whitespace and pioneered the NFT-collateralized lending category.
  • -Raised $15M+ from Pantera Capital, Franklin Templeton, Castle Island Ventures, and other top-tier investors.
  • -Scaled platform to nearly $300M in facilitated loan volume.
  • -Built and led team of 20 through the full crypto market cycle.
  • -Navigated market correction with strategic pivot to distribution prediction markets.
  • -Repositioned company at the forefront of the prediction market wave alongside Polymarket and Kalshi.
NFTsDeFiPrediction Markets

Co-founder → Part-Owner

Crypto Analytics & Bitcoin Mining
2017 – 2020
Remote / Montana
  • -Transformed a nights-and-weekends side project into a crypto analytics company.
  • -Successful acquisition by private equity firm led to part-ownership of Montana Bitcoin mining facility.
  • -Operated physical mining infrastructure, managing energy costs and hardware at scale.
  • -Developed first-principles understanding of Bitcoin economics that informs current ventures.
BitcoinAnalyticsMining

Founder

KBOR Systems
2020 – Present
New York, NY
  • -Software studio focused on native iOS development and AI-powered automation.
  • -Maintains hands-on technical practice while leading larger ventures.
iOSSwiftAI

Big Data Engineer

Various Enterprises
2013 – 2017
New Jersey
  • -Built big data systems for enterprise clients across agriculture, defense, federal, and financial sectors.
  • -Developed the technical rigor and systems thinking that enabled later entrepreneurial ventures.
Big DataEnterpriseData Engineering

Education

Bachelor of Science

New Jersey Institute of Technology
2009 – 2013
Newark, NJ

Skills

Leadership & Strategy

Fundraising & Investor RelationsTeam Building & Scaling (1 → 20+)Strategic Pivots & Market NavigationGo-to-Market Strategy

Domain Expertise

Bitcoin & DeFi ProtocolsTokenomics & Protocol DesignDigital Asset MarketsPrediction Markets

Technical Foundation

TypeScriptSwiftPythonSmart Contract ArchitectureData Systems & Infrastructure

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